Commercialisation break - Mark Faithfull

One of those industry-created words that remains widely misappropriated, commercialisation has become an important element of both shopping-centre revenue and theatre. More developed in the US than in Europe and, again, broadly more mature on the continent’s West, especially the UK, the term covers everything from remote-mobile units to major leisure attractions. And its implementation can throw up as many headaches as advantages.

Click here to read the full article in MAPIC Preview 2010, page 28.

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