MAPIC and VAD e-commerce launch the 2011 Retail Innovation Challenge

Enter the competition for a chance to win prizes worth up to €7,000!

MAPIC 2011 and VAD e-commerce are putting the call out for entries in the 2011 multichannel challenge on the MAPIC Facebook Fanpage.

We’re searching the world for outstanding applicants in two categories:

1. Most innovative use of technology for multichannel retailing

The winner in this category will receive a free stand in the VAD e-commerce Innovation area (October 18-20, 2011) and a stand in the MORE Innovation Pavilion at this year’s MAPIC (November 16-18). The prize also includes entry to MAPIC and use of MORE Pavilion amenities (networking area, demo sessions, etc.)

2. Most innovative marketing campaign for a multichannel retail company

The prizes in this category are an advertorial in one of VAD’s e-newsletters (sent to more than 60,000 contacts) and a visitor pass to MAPIC 2011.

Projects entered in the competition must go to market in 2011 and fulfil all the jury’s selection criteria. Winners will be judged based on the originality of the solution or campaign presented and the benefits for users and the market as a whole.

It’s easy to enter:

Fill in the form and select your category.

  • Remember to include any photographs, press materials, videos, promotional brochures, etc., which present your brand and products.
  • Send in your form!

That’s it! No hassle, no fuss, no entry fee!

Please note that the competition is only open to individuals and companies not yet registered for MAPIC 2011 or VAD e-commerce 2011. Applicants may submit just one project per category.

Entry deadline is September 16, 2011.

The lucky winners will be announced on September 30, 2011.

Keep up with all the latest MAPIC and VAD e-commerce news on our dedicated Facebook page.

You can also follow us on Twitter and LinkedIn.

Top image credit : Photobank gallery

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