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Such has been the rapid globalisation of some of the biggest retail brands that cities like Berlin, Paris and London find themselves in a competition previously reserved for the national stage.

American and British retailers have moved into Europe in unprecedented numbers, and the fight for consumer spending in continental Europe is heating up. Chains including Marks & Spencer, Forever 21, Williams-Sonoma, American Apparel, Crate & Barrel, and JD Sports are vying for top spot in the UK and the rest of Europe.

Click here to read the full article in MAPIC Preview 2011, page 46.

To learn more about the impact of shopping behaviour on a retailer’s bottom line, make sure you attend the MAPIC 2011 keynote address by Terry Green, Non-Executive Director of Qmatic AB (Sweden). He will be speaking on Friday November 18, at 10.00, and will explore queuing theory, consumer behaviour, and the business benefits of monitoring shopping traffic and customer volumes.


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