The latest Property Influencer Kate Ancketill says the future is now—and retailers had better jump on board the innovation train if they want to survive.
Our latest Property Influencer is the forward-thinking Kate Ancketill, CEO of GDR Creative Intelligence, a leading European innovation consultancy.
Ancketill also gave an exclusive video interview about the future of the retail world. According to her, the fusion of digital and physical retail sales is inevitable—the smartest retailers realise that now, and are already working on new strategies to bump up their sales.
She predicts that mobile devices will become instrumental in guiding consumers to products, and urges forward-thinking retailers to bring IT departments and e-commerce consultants into discussions about innovation—not just marketing and branding specialists.[youtube]8KbqFBPI1gk[/youtube]
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For more on the malls of the future, check out this round-table with Laure Colliex at MAPIC 2011!