Property Influencer: Mehmet Even

Retail opportunities in Turkey are not to be missed, says our latest Property Influencer.

Mehmet Even is Assistant General Manager for property development at Turkish corporate giant Zorlu.

Founded in Istanbul in 2006, Zorlu’s real estate arm develops residential, business and retail property. This includes the Zorlu Centre, which will be situated on the most high-profile site in Istanbul, as well as one of the largest retail construction projects ever undertaken in the city.

Even joined us at MAPIC 2011 to discuss opportunities in the Turkish real estate market. In this exclusive video interview, he shares his insights into how the retail world has evolved over the past few years, and why the future is looking bright in Turkey.

According to him, developments like the Zorlu Centre represent retail innovation, in that they offer families more than just shopping. The Zorlu Centre will be a massive, multi-use facility offering visitors everything from a convention hall with space for 3,000 people, 105,000 m2 of retail and restaurant space, a city square and open park spaces, and an office block.

Even said the only way to ensure maximum footfall and repeat visitors is to offer a destination families want to visit. It’s not about stores, it’s about stories, he said.

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Short on time? Skip straight to the questions that interest you here!

What does Zorlu do in Turkey?

There’s a good deal of economic uncertainty in Europe, but Turkey has been identified as a growth area. What do you see in happening there in the next 12 to 24 months?

Is there a lot of room for growth for retailers in Turkey?

What is the role of property influencers in shaping the retail experience?

What are some good examples of retail innovation?

Mehmet Even participated in “Expanding footprint in emerging economies – a retailer’s portfolio of high-yielding stocks” at MAPIC 2011.

Hear Mehmet Even interviewed on the Zorlu stand at MAPIC 2011.

Read more about mixed-use spaces on the MIPIMWorld blog.

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