Keynote address - The future of hotel development - key success factors for new hotel projects and the growth of hotel groups

Henri Giscard d’Estaing, chairman and CEO of a major international hotel group, shared his vision on how hotel development may change in the years to come. The discussion focuses specifically on recommendations for hotel developers and investors from the perspective of a hotel group.

Topics include:

Lifestyle trends and their impact on hotel and resort products and services

Branding: lessons from other industries

Keys for the successful opening of a hotel or resort

The influence of the economic situation on hotel demand

Hotel profitability: Greenfield and urban projects

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Introduction
Andreas Martin, Senior Consultant, PKF hotelexperts

Facilitator
Michael Widmann, Managing Partner, PKF hotelexperts

Keynote
Henri Giscard d’Estaing, Chairman & CEO, Club Med

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