Dimitris Kotsas, Vice President of the brand Patafritas, discusses the challenges facing Greek retailers.
Greece continues to battle against the recession, with prosperity indexes tumbling to the lowest level since the beginning of the economic crisis in 2011. Fears over job security, government cuts and tax increases leave consumers reluctant to spend. How can Greek retailers survive in such conditions?
We had the chance to sit down with Dimitris Kotsas, Vice President of Patafritas, a brand company of grill, café and fast food restaurants located at cities’ High Streets and Shopping Centers in Athens, Thessaloniki, Larisa, the U.K., Bulgaria. Find out what he has to say about the Greek retail market and international expansion in this exclusive interview.
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Top image credit : Photobank gallery