With a network of over 4,400 sales outlets in more than 40 countries and regions, the ETAM Group is an international player in the women’s ready-to-wear, accessory and lingerie fashion market. By the end of 2011, there were over 22,200 employees and 1,184€ million in net sales. With nearly 3,000 sales outlets in China, recent openings in Eastern Europe, and several forecasted openings in the Middle East, ETAM Group is taking the world-wide crisis well in stride. Through its three brands, ETAM, 123 and Undiz, the group has been able represent a large and varied market in female fashion due to a strong global network of subcontractors and textile manufacturers. ETAM group prides itself on continuous innovation and a strong corporate and sustainable development strategy.
Innovation has always been at the core of the ETAM Group vision. Not only was Etam the first lingerie retail chain to open in Europe, it also developed what came to be known as permanent automatic restocking, allowing for supply to be adjusted permanently to customer demand. Recently, ETAM has taken the initiative to renovate a great number of stores in order for more stylish collection displays and customer friendly shopping experience. New stores are opening throughout city centers and shopping malls using the new Greenwich design for ready-to-wear and the new experimental concept in Paris, rue de Rennes for lingerie. For better brand awareness and notoriety, the group has also integrated the use of brand ambassadors to push their product line. Following the great success of Fifi Chachnil, who designed coordinated ranges for Etam, the group has repeated the experience in ready-to-wear and lingerie with famous French designer, Lolita Lempicka. For a look at their latest collection, check out their latest fashion show on their youtube chain: featuring Grace Jones, Gloria Gaynor, Chaka Khan and the Pointer Sisters!
The ETAM Group continues to develop its brands through strategic commercial development, efficient logistic centers and corporate green initiatives. Logistics is a key issue for the Group, ensuring automatic and permanent daily restocking, making sure that products are always available to customers. Business development remains integral to their long-term strategy as well: ETAM Group plans to focus on establishing a greater presence outside of the traditional high street and shopping mall and into more out-of-town retail parks. Highly aware of the importance of its green footprint, the Group has also appointed a coordinator for each brand, dedicated to the actions of sustainable development.
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Top image credit: Masson