Conference Session on Culture and Shopping during MAPIC 2012 highlights the growing trend towards using culture and leisure in shopping malls.
Remember the rise of the flash mob? How quickly we were to see the success of such operations within the walls of our beloved shopping malls. It’s no wonder they work so well. Consumers today are craving more than just a simple swipe of the credit card. They want excitement, energy, creativity…they want the ultimate experience.
Although the idea of mixing culture in shopping centres isn’t exactly new (cinemas have been planted there successfully for years) more and more developers and managers have started to capitalize on the vast benefits of this happy mariage. Russian ‘Malldova’ shopping centre and Polish ‘Nowy Stary Browar,’ are just a couple to have set the example.
Ngaire Blankenberg, Panel moderator and head of strategy at Lordculture France said earlier today, “Shopping Centres are the Museums of the 21st Century.” Have a look at this fascinating conference session including panel speakers from the Europa City, Corio N.V, the Pompidou Centre in Paris, Cité des Sciences et de l’Industrie and Nowy Stary Browar in Poland.
Image: Image & Co. / S. D’Halloy