MAPIC 2013 Under the Sign of Innovation |MIPIM-World Blog

This year, MAPIC launches new initiatives such as MAPIC Innovation Forum and the Food and Beverage Pavilion, while developing its Digital Summit and Retail in Transport Hub zone, in response to growing industry trends in these sectors.

Paris, July 3, 2013 – Retail Innovation is the heart of MAPIC. For its 19th edition, the international retail real estate show will provide an opportunity to discover the evolution of multichannel commerce and will also honour countries (Rising Stars) such as India, China, Brazil and Russia. Indeed, these four countries have become increasingly popular destinations for international expansion. A program of dedicated conferences and events cover these booming economies. Click here for an overview of the programme.

The theme of innovation is discussed in many forms at MAPIC. A Pavilion of 180 sqm, MAPIC Innovation Forum will provide an opportunity to discover innovative ideas to increase traffic and boost shopping. It will host a conference area with an exhibition space, encouraging  interaction with industry professionals. The conferences will be held every 30 minutes around three main themes:  multi-channel entertainment and ephemeral stores.

Responding to the growing importance of technology in retail The Digital Summit, launched last year at MAPIC, will also provide an opportunity to explore the trends and opportunities in and increasingly digitized industry. Held on the eve of MAPIC, 50 industry leaders will discuss the impact of new technologies on the future of retail property.

Also for the first time, MAPIC will feature an exhibition area exclusively for restaurant chains. “The restaurant concepts are part of the most dynamic and innovative segments of retail in malls” says Nathalie Depetro, Director of MAPIC. “The Food and Beverage” pavilion will showcase the latest concepts with food sampling, demonstrations and dedicated events.

Retail in Transit Hubs is also a growing industry trend. Airports, ports, train stations and motorway service stations are part of these large spaces that are currently being revisited. A Pavilion in the Palais des Festivals will be dedicated to this theme through a series of events and conferences, providing an essential meeting point for all those involved in this sector.

Image credit : Photobank gallery

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Johannah Cantwell

Social Media Manager for all MIPIM and MAPIC real estate events worldwide.

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