Brazilian retail booms with World Cup & Olympic Games | MIPIM-World

The Brazilian retail real estate market has been growing quickly even for luxury consumers, affirms Roberto Somekh, Leasing Director of Multiplan, a company currently managing over 18 malls in the country. Mr Somekh visited MAPIC last November.

According to him, Brazil is getting more and more attractive for foreign retailers seeking to develop their brands in Brazil and to implant their shops. The upcoming sporting events such as World Cup and the 2016 Olympic Games hosted by Rio De Janeiro, will certainly have a tremendously positive  impact on the behavior of consumers and international retailers are aware of this. There has never been a better time for foreign brands to implant in Brazil, as the Brazilian consumer will get direct access to international brands that were once available only abroad.

Check out the interview below to find out why Brazil is so attractive for foreign retailers. Do you agree with Robert that this is the best time to invest in Brazil?

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As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for MIPIM and MAPIC shows, as well as MIPTV/MIPCOM (TV industry) and Midem (music industry). He is based in Reed MIDEM's Paris office.

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