Roberto Somekh, Leasing Director of Multiplan (Brazil), discusses the attractiveness of the Brazilian retail real estate market with the arrival of large sporting events such as World Cup and the 2016 Olympics in Rio de Janeiro.
The Brazilian retail real estate market has been growing quickly even for luxury consumers, affirms Roberto Somekh, Leasing Director of Multiplan, a company currently managing over 18 malls in the country. Mr Somekh visited MAPIC last November.
According to him, Brazil is getting more and more attractive for foreign retailers seeking to develop their brands in Brazil and to implant their shops. The upcoming sporting events such as World Cup and the 2016 Olympic Games hosted by Rio De Janeiro, will certainly have a tremendously positive impact on the behavior of consumers and international retailers are aware of this. There has never been a better time for foreign brands to implant in Brazil, as the Brazilian consumer will get direct access to international brands that were once available only abroad.
Check out the interview below to find out why Brazil is so attractive for foreign retailers. Do you agree with Robert that this is the best time to invest in Brazil?
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