Join the most thrilling pre-MAPIC event of the year: organised by CBRE, CYCLE TO MAPIC brings UK retail property leaders together for the ultimate challenge...
The same organisers of the largely popular CYCLE TO MIPIM, bring to you for a second year running, CYCLE TO MAPIC. Sponsored by CBRE, this 3 day charitable bike ride will bring together some of London’s leading retail property professionals for a sporty 450km stroll from Milan to Cannes – just in time for the start of MAPIC!
Put away the training wheels – this adventure is for serious riders who love a challenge. Discover the mountainous climbs of the Fajallo, Cipressa, Poggio and, new this year, the Pompeiana. Accompanied by a support crew with lead cars, mechanics, motorbike assistance, and sports therapists (otherwise known to some as massage therapists) – participants will have a taste of the Tour de France! Better yet, as the journey begins in Milan, the fashion capital of the world, let’s make that the Tour de France & Italy!
Since the creation of CYCLE TO, the organisation has raised 1.75 million pounds in grants for charities, with more than half going to Coram – the UK’s first children’s charity.
The pre-MAPIC event helps create bespoke rides for a list of clients including the British Council of Offices, HotChillee, Rockspring and Morrow+Lorraine Architects. Profits from these clients enhance greatly its annual fundraising potential.
Registration is now open for the 2014 CBRE CYCLE TO MAPIC. With only 40 places available for this year’s event, spots are filling up fast! Click here to sign up http://cycle-to.org/index.php/cbre-cycle-to-mapic-2014-entry-form/
Images: CYCLE TO