Esma Tuncer, Marketing Director of Simit Sarayi (Turkey), was at MAPIC to present the food and beverage brand's expansion plans to international developers and shopping centres worldwide.
“We met lots of people. People tasted our products and they liked them (…) Of course, we met lots of people from the Middle East, from Europe and from the United States. MAPIC is a meeting area for all retail sectors, and also development sectors. We are expanding to the world and we are looking for available space and also for advice and consultancy,” commented Esma Tuncer.
The retail chain Simit Sarayi started in 2002 as a single store selling fresh bakery products with the traditional Turkish flavour ‘simit’. Now the brand produces about 60 different products in the range, with 5.500 employees worldwide and a retail chain of 280 stores in Turkey and in other countries ( Belgium, Germany, the Netherlands, Saudi Arabia, Egypt and Kuwait). They aim to become a worldwide brand and are actively seeking to expand abroad and bring their special Turkish ‘flavour’ to the UK and the USA.
Watch our full interview with Esma Tuncer:
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Held in Cannes, France from 19-21 November 2014, MAPIC gathers 8,300+ international participants, including over 2,400 retailers and 2,300 property developers for 3 days of exhibition , conferences and networking events targeting all types of retail property: city and shopping centres, factory outlets, leisure areas and transit zones.