It’s no doubt that “entertainment” is the key factor in the success of future shopping malls and brick n mortar retailers. Not only do we hear the subject mentioned in just about every conference panel here at MAPIC, but we also see it in the popularity of the new retailtainment zone in the Palais, that has nearly tripled in size since last year. See what with Don Ghermezian, CEO of Triple Five (American Dream), Egils Dancis of Aerodium and Robin Van Der Want of Jora Vision have to say about this exciting segment that is transforming the retail industry.
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