FOR THE third year running, MAPIC is organising a Digital Summit on the eve of the main event. This initiative once again brings together experts from a broad range of disciplines to debate the core issues affecting digital and bricks-and-mortar retail.
At this invitation-only summit, 50 industry thought-leaders will discuss the ongoing evolution of omni-channel retailing. They will debate how new consumers’ usage and habits will impact the physical store and how to capture the unpredictable and more demanding consumer.
At the 2014 Mapic Digital Summit, attendees will learn from experts and also explore digital tools and services that can help companies better know and serve their customers, add value to the business and increase ‘stickiness’.
This year, the half-day debate will bring together speakers who have helped to spearhead
key initiatives within their own retail businesses. A mix of presentations and interactive workshops will also be used to explore the evolving relationship between digital and the physical space. Reed MIDEM is partnering with CBRE, L’Echangeur, Convergences-cvl and Powering for this initiative.
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