MAPIC and China Connect to organise conference sessions at RREM in Shanghai

Paris, 27 February 2015MAPIC and China Connect announce their partnership for the organisation of conference sessions at the “Retail Real Estate Market (RREM) brought` by MAPIC”, a new MAPIC event to be held in Shanghai on 11 and 12 June, 2015.


About The “Retail Real Estate Market (RREM) brought` by MAPIC”

The “Retail Real Estate Market (RREM) brought` by MAPIC” is designed to enable regional and international brands to meet shopping centres owners/developers operating in China. It will be held over two days and will feature high-level conferences as well as numerous events that drive contacts and discussions between professionals.

The high-quality conference programme will cover a wide range of industry topics, including opportunities in the commercial real estate market in China, new international brand concepts, China and digital retailing, and Chinese brands wishing to expand internationally.

“In this age of cross-channel retailing and new types of brand-consumer relationships, it seemed important to us to highlight the increasing role of mobile and digital in Chinese retailing, a key element in a brand’s development strategy. China Connect has gained valuable experience about digital in China, making it an ideal partner for our new MAPIC event in China, designed to enable our customers to gain a better understanding of how Chinese consumers behave,” says MAPIC Director Nathalie Depetro.

For almost five years, China Connect has been analysing the key issues of digital marketing and mobile in China and connects Chinese digital players along with media, communication and marketing professionals based in China with Western marketing professionals working in marketing luxury, cosmetics, fashion, food, consumer goods, automotive, services, tourism, etc. and helps them accelerate business growth in China and the West.

Laure de Carayon, founder and CEO of China Connect, explains that “the improvement of mobile devices (smartphones, 3/4G), the massive adoption of mobile services (over 560 million users of mobile Internet in China ) and the disruption of retailing due to accelerating e-commerce, are all affecting conversations, entertainment consumption, and other practices of over 700 million E&M shoppers. MAPIC is arriving in the Chinese market just as the retail industry is undergoing a major shift. I am delighted to contribute and facilitate this by bringing together a number of players and pioneers of this business revolution for round table discussions. 2014 was a pivotal year, with the announcement of strategic alliances between digital champions and traditional bricks & mortar players (Retail, Entertainment, and others) such as Alibaba with Intime Retail (department stores, supermarkets), Yihaodian and the Sinopec petrol station network, or Baidu and Tencent with Wanda (cinema, hospitality, real estate, etc.). These contacts confirm the vital role of mobile and the strategic nature of Online To Offline / Offline To Online (O2O) for all stakeholders, including brands.”


About China Connect:

China Connect is “the place” to meet and do business with the leaders of the 1st World Digital Market. China Connect analyses the key issues of Digital Marketing and Chinese Mobile, and connects the western marketers in Luxury, Rétail, Cosmetics, Fashion, and Food & Beverages, FMCGs, Automotive, Services, and Tourism, etc. with Chinese Internet pure plays, and media/communication/marketing professionals based in China to help accelerate the growth of their business in China and the West (Tourism). The fifth of these events will be held on 5-6 March 2015.


Discover the RREM Website!

Check out our ScoopIt page for the latest news on Retail Expansion in China


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About Author

As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for MIPIM and MAPIC shows, as well as MIPTV/MIPCOM (TV industry) and Midem (music industry). He is based in Reed MIDEM's Paris office.

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