China in the viewfinder for international brands at the Retail Real Estate Market

Industry players from China & beyond to gather in Shanghai

Geox, Gucci, Inditex, Ladurée, Neuhaus, and Ikea, together with Chinese brands such as Stella Luna Group, Sushiexpress (sh) Co, Baoxiniao Group, Kos Group, Jinjiang and Cash & Carry stores, are all participating in this first MAPIC event in Shanghai.

They will be able to discover development opportunities showcased by Chinese property heavyweights such as Wanda Group, Sands China, Carrefour China, Greenland, Inter Ikea Centre China, as well as international developers working on projects in China including CapitaLand (Singapore), Hammerson (UK), Arco Retail (Italy), Trigranit (Hungary), and Thor Equities (USA).

The Retail Real Estate Market (RREM) powered by MAPIC is a business-oriented event based around targeted matchmaking among international professionals. It also offers high-level conferences designed to shed light on doing business in the retail real estate market in China.


Success stories & innovation on the agenda

Among the highlights of the conference programme, the session entitled “Success stories – How international luxury brands and fast retailing expand successfully their business in China” (Thursday, 11 June at 10 am). This session will present a range of international brands that have – to varying degrees – settled into the Chinese market and wish to share their experience. They include Camicissima (Italy), which has grown exponentially in a very short time, Mango (Spain), which has a subsidiary in China, and Neuhaus (Belgium), a newcomer to China with plans to grow more extensively.

The success of a shopping centre in China is mainly due to three factors: the presence of dynamic regional and international retailers, a large restaurant and food area, and entertainment and leisure facilities. The conference programme session on “Shopping mall 3.0, the right mix to develop and sustain traffic” (Thursday, 11 June at 11:30am) will give the floor to a panel of international developers (Trigranit, Larry Smith) and retailtainment specialists (Joravision, KCC Entertainment Design), who have each responded in their own way to this challenge.

Digital retailing will also be the subject of a series of sessions organised on 12 June in partnership with China Connect.

China is a very advanced market in terms of digital commerce and mobile strategies. Digital can in some cases act as a gateway for retailers entering the Chinese market to later prepare the way for bricks & mortar outlets. There are many lessons to be learned from the Chinese market that can also be beneficial for professionals attending MAPIC in Cannes,” says Nathalie Depetro, Director of MAPIC and RREM.


★ Want to learn more about the upcoming Retail Real Estate Market? Click here to discover China’s international forum for retail & real estate development!

★ Download the full conference programme and check out all the sessions addressed by RREM world-renowned speakers!


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Othman Abdelmoumene

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