Serviced apartments have been gaining ground in the Western European hospitality industry. According to a survey by PwC, it is among the top 10 investment property types in 2018...
Serviced apartments occupy a unique space between conventional rental residential properties and hotels – studios or one-bedroom apartments are typically 15-30% larger than hotel rooms. One of the main advantages of such apartments compared to hotel rooms is the availability of a kitchen. They are rented out for both short-term (1-3 days) and long-term stays (90 days to 12 months). These properties have fewer services compared to hotels (e.g. meals are not always included). Separate serviced apartment buildings are known as apartment hotels. These properties can have gyms and conference rooms as part of their facilities.
According to UK-based consultancy The Apartment Service, between 2008 and 2016, the global volume of serviced apartments more than doubled, swelling to 827,000 units worldwide. European countries account for a quarter of them.
According to HVS, over 10,000 serviced apartments will be built in Europe between the middle of 2017 and 2020. 37% of them will be commissioned by late 2017, 28% in 2018 and 25% in 2019. Each building has 18 to 300 apartments, and 120 apartments on average. The UK and Germany have the highest supply volumes (41% and 32% respectively).
Number of serviced apartments to be commissioned in Europe
Transaction values in the serviced apartment and apartment hotel market are often not disclosed, just like the information on buyers and sellers. In Europe, prices start from €100,000.
Serviced apartment market transaction examples, 2016
|Property||City||No. of apartments|| Transaction value
|Price per apartment
|Staycity Hayes (Heathrow)||London||269||39.5||147||Schroders UK Real Estate Fund||Ballymore|
|Saco The Canon||London||77||41.0||532||n/a||LaSalle Investment|
|Go Native Shoreditch (future)||London||178||101.8||572||Osprey Equity Partners||Reef Estates Ltd, Sharma Family|
|Staycity Birmingham||Birmingham||170||24.8||146||Knight Frank||RO Real Estate|
|Developable land||Dublin||89||10.0||112||SACO Property Group||n/a|
|Temple Bar Hotel||Dublin||139||55.0||396||The Ascott Limited||n/a|
Almost every major hotel chain offers serviced apartments, often under a separate brand (e.g. Residence Inn by Marriott, Adina Apartment Hotels by TFE Hotels).
Branded residential properties lease at higher rates than unbranded ones. According to Colliers, the margin on a well-known rental apartment brand can start from 10–20% in the upscale segment and exceed 40% in the case of globally renowned luxury brands.
Most operators only manage apartments, but some, such as Go Native and Pierre & Vacances also construct them.
Like the hotel market, the serviced apartment market uses several business models:
- Management agreement: the owner delegates apartment management to an operator and receives part of the profits.
- Rental agreement: the owner leases apartments to an operator who pays a fixed rent (and optionally a profits interest).
- Franchising: the owner pays a franchise fee, while the operator generates a constant loyal customer flow in exchange.
- Facility owner-operator model
Many operators use several models simultaneously.
International serviced apartment chain operators
|Company||Business model||Brand||Presence||Number (2016/2017)|
|of locations||of units|
|Rental agreement, management agreement, franchising||Adagio||Europe, Brazil, United Arab Emirates,
|The Sebel||Australia, New Zealand||16||>1,600|
North America, South America
|International Hotel Group
|Management agreement, franchising||Candlewood Suites||United States||341||>32,300|
|Staybridge Suites||United States||220||>23,900|
Europe, Middle East
|Fraser Suites||Asia, Africa, Australia, Europe, Middle East||29||>5,000|
|Fraser Place||Australia, Asia,
|Management agreement, franchising||Residence Inn by Marriott||United States, Canada, Europe, Middle East, Latin America||750||95,000|
|Marriott Executive Apartment||Asia, Africa,
|TownePlace Suites||United States, Canada||278||>28,000|
|Pierre & Vacances
|Rental agreement, management agreement||Pierre & Vacances||Europe||226||>20,000|
|The Ascott Limited
|Owner-operator, management agreement||Ascott The Residence||Asia, Australia, United States, Brazil, Europe, Middle East||>45||>8,000|
|Somerset||Asia, Australia, United States, Brazil, Europe, Middle East||>80||>15,000|
|Citadines Apart’Hotel||Asia, Australia, United States, Brazil, Europe, Middle East||>95||>15,000|
Source: websites, The Apartment Service, Savills
Occupancy and yield rates
Rental rates for serviced apartments are often 15–30% lower compared to hotels. This is one of the reasons why more and more tourists and business representatives are choosing this type of accommodation.
Serviced apartments often have higher occupancy rates (84% in 2016, according to HVS) compared to hotel properties in general (70% in 2016, according to Statista).
In addition, apartments offer more money-making opportunities. For instance, according to JLL, hotels yield from 5–6.5% in the UK, while serviced apartments yield 6.5–9.0%. The higher yield is due to a risk premium because of issues related to brand awareness and insufficient product information. However, according to analysts, these obstacles will disappear in the future, and yields may fall to 4–5% (an intermediate level between conventional rental apartments and hotels).
The net guaranteed yields operators offer to the end investors are usually lower. For instance, Adagio, Pierre & Vacances and RésidHome apartments in France offer 4% per annum, after maintenance and management expenses (excl. VAT).
According to JLL, serviced apartment operating expenditures average 40% of revenue compared to 60% for hotels for two reasons: most apartment hotels do not offer breakfast and clean the rooms weekly, not daily like in hotels.
Yields and operating expenditures for apartments, hotels and serviced apartments
|Long-term residential rentals||Hotels||Serviced apartments|
(% of revenue)
|Rental term (days)||365||1–2||1–365|
|Number of staff||1 administrator||1 staff member per room||1 staff member per 5 apartments|
According to PwC’s Emerging Trends in Real Estate: Europe 2017 annual survey, 39% of respondents deem the prospects for serviced apartment investments “good” while 29% deem them “very good”
According to a survey by PwC, serviced apartments are among the top 10 investment property types in 2018.
Analysts from international property brokers Tranio believe this segment is promising for investment, especially in markets with a price growth potential. Tranio is converting a building in Athens, Greece into an apartment complex with a local developer, and will rent out units on short-term contracts by the mid-2018. Investors can purchase one or more apartments ranging from 35 m² to 85 m² at €3,000/m².
This is a promising opportunity for the following reasons:
- Residential properties have low risks and time expenditures: a Greek real estate management company is in charge of the lease and maintenance of the apartments.
- Each apartment has a rental license for short-term stays.
- Investors can yields of up to 7% by leasing the apartments via Airbnb.
- When investing at least €250,000, buyers and all their family members are provided with residence permits that can be extended remotely every five years. There is no requirement of stay for permanent residency in Greece.