Stuart Anderson On Transport Retail In London
People and technology are the main reasons to be at MAPIC for Stuart Anderson, Head of Retail for Transport for London. “It’s been a very interesting couple of days. I’ve met with several agents who brought me new retailers”, affirmed Mr. Anderson.
According to him, London’s underground has 1.2 billion journeys every year. He suggest that retail needs to wake up to the fact that the London Underground has a lot of potential customers in a very confined busy space. There are lots of small independent retailers at the moment who are working in a very small environment, therefore they must adapt some of their normal stores to fit to that space.
He mentions the importance of convenience in transport retail and the quick growth of the segment over the past few years. They are trying to think of ways to actually bring new retailers and technology to the underground networks in order capture the travelers’ attention on their journeys. From surveys that they carried out, travellers want to see a variety of brands and this desire needs to be satisfied.
Transport for London was created in 2000 as a local government body responsible for the transport system in Greater London. It replaced its predecessor London Regional Transport. Now they are looking for second revenue to optimise the customer’s experience.
Watch our interview with Stuart Anderson about MAPIC, London’s underground convenience / “grab and go” retailers and evolving technology.
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Held in Cannes, France from 19-21 November 2014, MAPIC gathers 8,300+ international participants, including over 2,400 retailers and 2,300 property developers for 3 days of exhibition , conferences and networking events targeting all types of retail property: city and shopping centres, factory outlets, leisure areas and transit zones.
Top image credit : Photobank gallery