If you’re heading to MAPIC this year, but haven’t worked out how you are getting there yet, then why not think about getting there by bike? It’s not as crazy as it sounds, because with the CBRE CYCLE TO MAPIC charity bike ride, you’ll get everything you need to support you through the event whilst raising money for good causes along the way.
From the same stable as the hugely popular BROADGATE ESTATES CYCLE TO MIPIM charity bike ride that takes place in March, the CBRE CYCLE TO MAPIC offers keen cyclists from London’s retail property industry a unique way to arrive at MAPIC, with the opportunity for some incredible networking – both on and off the bike – along the way.
The biggest challenge you might ever face, you and and 40 other retail property professionals will arrive under you own steam at MAPIC, having cycled more than 450km (280 miles) from Milan to get there. The three day challenge starts in Milan on Sunday 16th November and takes in some of the famous Milan-San Remo race route before heading into Cannes on Tuesday 18th November. Not for the faint hearted, CYCLE TO MAPIC will take on the short sharp climbs of the Faiallo, Cipressa, Poggio and, new for 2014, the Pompeiana.
Along the way you will raise vital funds for CYCLE TO…’s charities, including its main beneficiary, the UK’s first children’s charity Coram. Since CYCLE TO… started, it has raised £1.75 million in grants for charities and two thirds of the money raised by CYCLE TO MAPIC will go to Coram, supporting its vital adoption services as well as its healthy living programme, Coram Life Education.
Riders will experience road cycling from an elite rider’s perspective, with full support crew including lead cars, motorbike outriders, mechanics and sports therapists. You will cover the entire distance and the peloton – as it does in the Grand Tours – works together to get to the finish.
Some of the industry’s leading professionals have signed up on two wheels for the duration, including Ciaran Bird, Malcolm Dalgleish and Rhodri Davies from CBRE UK; Jamie Acheson from Henderson European Retail Fund; and Toby Baines of Citygrove.
Ciaran Bird, Managing Director of CBRE UK, who is riding the event, said, “We are pleased to be headline sponsor of CBRE CYCLE TO MAPIC for a second year. Last year’s event took us on some of Italy and southern France’s most scenic roads and we found it to be a great way to bring people from within our industry together to get to know each other in a unique way whilst at the same time raising money for great causes.”
CYCLE TO MAPIC takes place 15th-18th November 2014. Places for the event are still available. Please visit their website for more information and to register your interest. Corporate sponsorship opportunities are also available. Opportunities remain for team, crew and mechanic sponsorship – to find out more, click here or email firstname.lastname@example.org.