Retailer of the Week: GODIVA | MIPIM-World Blog

The famous Belgium chocolatier Godiva started as a family-run business in 1926 and opened its first shop in Brussels in 1946. Their global expansion set off in 1958 with a boutique on the prestigious Parisian street Rue Saint-Honoré, followed by several openings in North America and a boutique in a Tokyo department store. Their presence grew into roughly 80 countries worldwide, including Turkey and China, and now has over 600 retail stores globally.  Current retail development plans include expansion across the Middle East, North Africa and Turkey, China, Pacific Rim, and also in Europe, UK, France, Germany, and beyond.

Godiva has developed a unique range of retail concepts from Pop Up kiosks to large format, flagship stores along with Godiva Chocolate Cafes, to provide a relevant retail proposition for a wide variety of locations and retail customers. Additionally Godiva has a dedicated Travel Retail team to support the growth of the global travel retail business.


Godiva constantly innovates with new product innovation, packaging design and newcategories to ensure it stays at the forefront of chocolate retail. New recipes, luxury packaging, in-store promotional events and online sales, have all enabled GODIVA to forge on with double digit growth, making it one of the most successful gourmet chocolate brands in the world. For retailers, Godiva offers innovative new products, promotional events, staff training, various incentive programs and more.

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Johannah Cantwell

Social Media Manager for all MIPIM and MAPIC real estate events worldwide.

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