Inspired by the biggest trends on the market, the Swedish fashion brand Rut & Circle aims to offer customers the best looks at the most competitive prices. Born from a single concept store in central Gothenburg, Sweden in 2007, this retailer took flight with golden wings, opening up 5 concept stores within 3 years. With several concept stores and over 300 retailers around Europe, Rut & Circle is a rapidly growing brand constantly seeking fresh collaborations and continued development in new territories while sticking to its motto, “fashion you afford to love”.
In 2010 Rut & Circle’s previous name – Rut m. fl, got described as “Business rocket of the year” in the most renowned fashion magazine in Sweden. Since then, their expansion has continued with a new showroom in Stockholm, more concept stores, more employees and an in-house marketing department. Alhough the bulk of their business remains in Scandinavia and Germany, new agencies were signed recently in the UK and new deals signed in Belgium.
Top image credit: Masson