Retailer of the Week: Spiele Max | MIPIM-World Blog


Pop open the champagne because 2012 is a very big year for Spiele Max! Although some people dread the big 3-0, this top German retailer is more than happy to be celebrating such a monumental birthday!

Since the opening of their first store in Berlin in 1982, Spiele Max has become one of the leading suppliers of toys, baby equipment and clothing for young children, based on the principle “Maxi selection-mini prices”. Special deals are in place to celebrate 30 years in the market, however offering a wide product range at competitive prices has long been a key component of Spiele Max’s business model.

With over 30,000 items from a large selection of leading manufacturers, Spiele Max follows families every step of the way: from babies to toddlers to school age children, offering everything from car seats and strollers to toys, games, books and fashion.

Customers enjoy weekly offers, as well as a variety of year-round benefits including:

  • Max Treasure Games Card: a loyalty programme to collect points and benefit from gift vouchers throughout the year
  • Twin discount: for families needing supplies for multiples (twins, triplets…) 10% off for duplicates of the first item purchased and a 100€ gift voucher upon presentation of the childrens’ birth certificates
  • Discounts on bulk purchases: 10% off (in the form of a gift card) on purchases over 1,000€

With over 50 branches across Germany, and continuous plans for expansion, Spiele Max has certainly shown that when it comes to selection, you don’t have to compromise quality for quantity.

Happy birthday Spiele Max!

Interested in learning more about Spiele Max? Meet them at MAPIC this November!

Top image credit: Masson

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