When we are talking about the world’s biggest markets for luxury goods, we often think of the same countries. But what if we are trying to look for growth beyond China, the U.S., Brazil, Russia, India, France, Mexico and Japan? Turkey is among the fastest growing markets for luxury goods in the world. By 2018, the market is expected to reach $5.4 billion. Brands seeking global expansion must continually mine new frontiers of growth, even if those markets will represent a small portion of total sales.
Tarik Ediz, one of the most popular evening wear companies in Turkey, is coming to MAPIC this fall to find new business opportunities. The company was founded in 1987 as a small boutique in Bursa city and very quickly became known as one of the most luxurious stores in the city, providing a tailoring service in-shop for excellent customer service. Thanks to a single prom dress made for Tark’s daughter and hung in the window, the small brand received an overwhelming number of customer requests and the operation eventually grew into an international business. Now Tarık Ediz is one of the most popular evening wear companies in Turkey.
Tarik Ediz has grown his orginal atelier into a world-class international luxury brand. The small boutique in Bursa has been transformed into a massive 1500m2 factory and the brand has opened a showroom in Istanbul’s ready-to-made clothing centre Osmanbey. Tarik Ediz now has 9 flagship stores and 8 online shops aroudn the globe- now selling his brand throughout 5 continents and 80 countries worldwide.
Looking to develop their global expansion, Tarik Ediz will be present at MAPIC this year.
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Top image credit: Masson