Today, we are presenting to you our Retailer of Week – Alice Pizza, an Italian food & beverage chain. You have the chance to meet them at MAPIC this November and discuss with them tete-a-tete about their expansion plans.
Alice Pizza’s Story
Alice Pizza was founded in Italy in October 1990 by Giovanni Domenico, an Italian entrepreneur specialising in food & beverage industry. The first Alice takeaway pizza store was opened in Rome on the Via delle Grazie, near St Peter’s Basilica. The year 1999 was really significant for Alice Pizza, as lots of new stores were opened – in Via Lazio, in the central area of Via Veneto, in Via Romagna, Via Marche, Via Flavia and Via di San Basilio). In the beginning, all Alice Pizza’s stores were concentrated in business areas of Rome and were quickly appreciated by employees who could have fast, tasty and affordable meals during their lunch breaks.
During the following years, its founder Giovannini Domenico started helping a number of young entrepreneurs open new stores through affiliation or with direct participation.
Since 2006, Alice Pizza has been opening its new stores in commercial shopping centres. The first store of this kind was opened in Porta di Roma. Rapid success pushed Giovanni to open new stores in other popular shopping centres in the capital and province.
In November 2002, the trade mark Alice Pizza was registered. Giovannini granted the license to Me & Alice Srl, a franchise managing company. Now he seeks to expand the chain to other European countries through direct management or in franchising stores.
Alice Pizza’s Expansion
In recent years, Allice Pizza continued to extend the list of its stores. They have been opening new stores in Rome and outside the Italian capital, for example, in Viterbo and Aprilia.
This autumn, they will be at MAPIC to share their projects and find new business opportunities. If you are interested in Alice Pizza’s concept, you can easily become a franchisee and open your own store (find more information here how to become a Alice Pizza’s franchisee). Don’t forget to use the MAPIC’s Online Database to book a meeting in advance with one of the company’s representatives.
Click here to see the current list of 2014 MAPIC exhibitors