Retailer of Week: Teddy Smith

Teddy Smith

NEW MAPIC's Attendee

Yves Saint Laurent, a famous French fashion designer, once said: “I wish I had invented blue jeans: the most spectacular, the most practical, the most relaxed and nonchalant. They have expression, modesty, sex appeal, simplicity – all I hope for in my clothes”. Philippe Boulox, his compatriot and a denim enthusiast, did not invent jeans, but created Teddy Smith in 1989, destined to become internationally famous.  His idea was to specialise in the design, production and distribution of jeans and other denim clothing & accessories with unique cuts and washes. It was the beginning of a true success story.


A bit of history

Teddy SmithDenim, a sturdy cotton twill textile, has been used since the end of the 18th century. Traditionally, denim was slightly different from ‘jean’, a lighter cotton fabric, however nowadays these two terms are used interchangeably. They say that the word “jean” comes from the French word for the Italian city Genoa where the first denim trousers were produced. They distinguish different types of denim: dry or row, “washed”, stretch and coloured… Today, denim is used for different kinds of clothes & accessories: jeans, dresses, shirts, skirts, suits and event belts and sneakers.

As we all know, jeans, associated with American culture, were originally designed for miners, cowboys and “tough nuts”, but became quickly popular among different subcultures around the world. In the XXI century, jeans have become a must-have not only for people preferring casual style, but for snappy dressers as well.

Teddy Smith at MAPIC 2014

Today Teddy Smith is a clothing manufacturer specialising in producing urban wear for teenagers and adults and one of the must-have denim brands active in France and abroad, distributing denim garments in department stores and via multi-brand retailers. The company owns the brand names Teddy Smith Industry (for juniors), Teddy Smith (for adults) and School Rag for girls and women. You can buy Teddy Smith clothes in the United Kingdom, the United States and different parts of Europe. The company’s headquarters are based in Toulouse (France).


This November, you have the chance to meet Teddy Smith at MAPIC, the leading international retail property market, and discuss with them tete-a-tete about their expansion plans. Should you be interested in exploring a possible partnership, don’t forget that you can now reach the company’s representatives via the MAPIC’s Online Database and book a meeting in advance.

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Click here to see the current list of 2014 MAPIC exhibitors

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Top image credit: Masson

About Author

James Martin

As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for MIPIM and MAPIC shows, as well as MIPTV/MIPCOM (TV industry) and Midem (music industry). He is based in Reed MIDEM's Paris office.

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