Weekly Best News In Retailtainment

Retailtainment



Shopping malls are no longer just buildings that house shops, they are fantastically designed works of art. Some shopping malls are more like amusement parks than places to shop. Many of these malls attract visitors just because the buildings are so cool. You might think you can just drop and and purchase an item that you need but you will have trouble tearing yourself away! Here are the Top 10 Most Amazing Shopping Malls in the world.
Puig and World Duty Free Group (WDFG) have joined forces to promote the launch of Prada Candy Florale – the latest extension to the Prada Candy franchise – via an eye-catching retailtainment initiative at London Heathrow Airport Terminal 5.
Do people really want to be entertained as they shop, or are they just expecting the act of shopping to be entertaining? The distinction between the two are clear: forces act upon the consumer in the former scenario, while the consumer initiates forces upon the environment in the latter. I think smart retailers have figured out that the answer is a mixture of both, and are looking for new ways to introduce these opportunities into their branded environments.

 


About Author

James Martin

As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for MIPIM and MAPIC shows, as well as MIPTV/MIPCOM (TV industry) and Midem (music industry). He is based in Reed MIDEM's Paris office.

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